Last updated 21 August 2026
Privacy
Short version: this site collects an email address if you give us one, and counts page views. There are no tracking cookies and no advertising pixels.
Who is responsible
Authentic-ish is the data controller. hello@authenticish.com reaches a person.
What we do, and why
| What | Why | Lawful basis | Kept for | Shared with |
|---|---|---|---|---|
| Your email address, if you ask for the swap kit or join the review list (not yet switched on) | To send you the thing you asked for, and to tell you when a book is finished | Consent. You gave us the address specifically to be sent these things, and every email carries an unsubscribe link. | Until you unsubscribe, then deleted within 30 days | Resend, our email provider. Nobody else, ever. |
| Standard server logs: IP address, browser, the page requested | They are how a web server works. We do not read them unless something breaks. | Legitimate interests, in keeping the site running and secure. | Vercel keeps these on our behalf on their own retention schedule | Vercel, who host the site |
Cookies
This site sets no cookies. That is why there is no cookie banner: we have nothing to ask you to consent to. That includes the analytics, which run in a mode that writes nothing to your browser at all. If any of that changes, this page changes first and a banner appears with it.
Analytics
We use Google Analytics to count page views and see which pages people arrive on, configured so that it stores nothing on your device. No cookie, no identifier, no way for us or for Google to recognise you on a second visit. Your IP address is shortened before it is recorded.
What that means in practice: we can see that a page was read 40 times last week and that most of the readers were in the UK. We cannot see that any one of them was you, and we cannot tell whether you have been here before.
Amazon links
Links to books on amazon.co.uk carry our Amazon Associates tag, aitrust-21. If you buy something after following one, Amazon pays us a small commission at no extra cost to you. Amazon knows you arrived from here; we only ever see an anonymous total.
Amazon.com links are deliberately untagged, because we do not hold a US Associates tag and would rather send you an ordinary link than one that is not ours.
Your rights
You have the full set of rights under the UK GDPR, and they are set out in plain English on the rights page, along with how to actually use them. The short answer to all of them is: email hello@authenticish.com and we will do it within a month, usually the same week.
Complaints
If you think we have handled your data badly, tell us first and we will try to fix it. You can also complain to the Information Commissioner's Office at ico.org.uk, and you do not need our permission to do so.
Changes
When this page changes, the date at the top changes with it. We will not quietly broaden what we collect and leave the date where it is.